Build Something Worth Building
We work with people who want to create businesses that actually matter. Not quick exits or flash-in-the-pan apps. Real companies that solve real problems and stick around.
Our program runs from July 2026 through February 2027. Eight months of focused work with people who've been through it before.
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How the Program Actually Works
We've structured this around what actually helps people build ventures. Not theory. Not case studies from companies you'll never meet.
Finding What's Worth Building
Most people skip this part and regret it later. We spend a month digging into markets, talking to potential customers, and figuring out what problems are actually worth solving. You'll talk to at least 30 people in your target market before we move forward.
Building the First Version
This is where things get real. You're building something people can actually use and pay for. Not a deck. Not a prototype that only works in demos. A real product with real customers.
Getting Your First Paying Customers
Revenue changes everything. We focus on getting people to actually pay you. That means sales processes, pricing models, and learning how to have conversations that end in signed agreements.
Building Systems That Scale
Once you've got customers, you need systems. How do you hire? How do you manage cash? How do you build a team that doesn't fall apart when things get hard?
Setting Up for What Comes Next
The program ends but your company doesn't. We spend the final month making sure you've got the relationships, resources, and roadmap you need to keep going.
Who You'll Work With
These aren't consultants who read about startups. They've built companies, made mistakes, and figured out what actually works in Australian markets.
Sienna Pembroke
Operations & Growth
Built two B2B software companies from zero to seven figures. Spent most of 2024 helping three ventures figure out their unit economics and sales processes. She's blunt about what works and what doesn't.
Freya Linwood
Product & Strategy
Ran product for a fintech startup that went from 12 to 400 employees. Now works with early-stage founders on product strategy and customer development. She'll push you to talk to more customers than you think you need to.
Program Investment
We keep this simple. No hidden fees or surprise costs.
Foundations
Accelerated
Intensive
Questions People Actually Ask
Do I need a tech background?
No. About half our participants come from non-tech backgrounds. You need to be willing to learn and comfortable with ambiguity.
Read more about requirementsWhat if I don't have a business idea yet?
That's actually fine. We prefer people who are open to discovering opportunities over those who are too attached to a specific idea that might not work.
Learn about the discovery processCan I do this while working full-time?
It's difficult but possible. You'll need about 20 hours per week. Most successful participants reduce their day job hours or have flexible arrangements.
See time commitment detailsIs there any guarantee this will work?
No. Building a business is hard and uncertain. We can give you better odds through experience and support, but success depends on your market, execution, and sometimes just timing.
Read about our approachWhen does the July 2026 cohort start accepting applications?
Applications open March 2026. We take 15-20 people per cohort and usually fill spots by May.
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